The evolution of professional roles often mirrors the changes in society, and nothing illustrates this better than “Secretary” vs”Assistant.”

These roles, while similar in their essence of supporting leadership, differ in perception, scope, and the image they evoke.

Looking at their history shows why this difference matters and why job titles can be so powerful.

The term “secretary” finds its origin in the Latin word secretarius, meaning a confidant or keeper of secrets. Historically, secretaries were indispensable to monarchs, noblemen, and statesmen, entrusted with sensitive information, correspondence, and key administrative duties. In essence, the role was one of immense trust and influence.

The position of “secretary” in its modern form began to emerge during the late 19th and early 20th centuries, during the industrial revolution and the rise of corporate structures. It became synonymous with skilled administrative support, often filled by women entering the workforce in clerical roles.

However, over time, the term “secretary” acquired a stereotyped image.

Despite the sophistication and organizational skills required, the word came to evoke a dated persona: someone subservient, primarily limited to typing, note-taking, and scheduling. This limited perception gave rise to a shift in language, hence the popularity of “assistant.”

An “assistant” conjures a broader, more dynamic persona. It implies partnership, strategy, and higher autonomy. An assistant is seen as someone who anticipates needs, manages complexities, and collaborates directly with leadership, contributing beyond traditional clerical duties. This evolution in title reflects the shifting expectations of the role in today’s workplace, where the line between support staff and leadership has blurred significantly.

Despite the shift, the title “secretary” endures, particularly in law firms. Here, the term retains its traditional prestige, aligning with the specialized, highly confidential work expected of legal secretaries. The role requires extensive knowledge of legal procedures, documentation, and sometimes client management—far from the outdated stereotype. This persistence highlights how context can shape the meaning of a title.

Why does any of this matter?

Because job titles are not mere words; they are carriers of perception, both for the individual and for those around them. A title impacts self-identity, professional aspirations, and external interactions. Dismissing the importance of titles undermines the psychological and professional validation they can offer. For example, renaming a “Secretary” to “Executive Assistant” or acknowledges the evolution of their responsibilities and confers a sense of respect and alignment with modern expectations.  I also heard of CEA – in the US – Chief Executive Assistant, and I loved it.

Critics might argue that skills and performance outweigh titles, and in theory… they are correct.

But in practice, titles are gateways to recognition, equality, and professional growth.

They influence how roles are valued within an organization and how individuals approach their own work. A title can elevate a job description from task-oriented to mission-oriented, aligning better with the individual’s aspirations and the company’s goals.

So, is it “Secretary” or “Assistant”?

The answer lies in the context, expectations, and purpose of the role. While “Assistant” has grown to encapsulate a modern, expansive view of the profession, “Secretary” still holds relevance in specialized fields like law, where its historical gravitas persists. Understanding and embracing the nuances of these titles ensures we respect the past while empowering the present and future of these crucial roles.

In the end, titles matter because people matter. Recognizing the depth of a role through its title is more than semantics—it’s about the continual evolution of the professional world.

Nelly Kasongo

Founder & Talent Search Partner – K&K Partners – www.2k.partners